Boom generations face off


Technology has dramatically changed over the last few decades, and it’s amazing to consider the way daily tasks used to be completed and just how far civilization has come. Conan O’Brien hosted comedian Louis CK on October 1st, 2008 who spoke about how Generation Y and Millenials have been spoiled by technology. (Video property of NBC Universal.)

The echo boom (generation Y) rivals its parent’s generation (baby boomers) in size, and differs in almost every other way imaginable. They are more racially diverse, and certainly more tech-savvy having grown up in a 24-hour news cycle and two-way communication. While boomers are still trying to master Microsoft Windows 2003, their children are experts on Apple Mac’s, Blackberry’s, iPods, social networks, like Facebook, MySpace, Friendster and Twitter, blogging and more coming out of pre-school.


To say this generation grew up in a more media-saturated, brand-conscious world than their parents is an understatement. Not only do they respond differently to ads, they seek them out, causing marketers to send messages to new outlets that these consumers congregate at, whether it’s the Internet or mobile phones, and more importantly, open up platforms for discussion.


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