Archive for March, 2009

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Search engines are not only making money by placing paying brands and businesses at the top of the lists as “sponsored links,” some are deceiving users. When it comes to paid placement, companies appearing highlighted or within the top three on the results list is likely to be there thanks to a large search engine […]


Standing in the grocery store checkout, I was conveniently close to a large display of candy coated products. There was no doubt that these tasty treats were strategically placed in reach of my impulse shopper mindset, but which do I choose? Upon first glance, the lucky winner that caught my eye was M&M’s Peanuts.   […]


Recently, Mars-owned Skittles performed an all out social media blitz with the introduction of the latest Web 2.0 tool- a small navigation box that guides consumers through user-generated content on sites, like Facebook, Twitter, YouTube, Flickr, and Wikipedia. The brand’s out-of-the-box, fantasy meets reality personality would no doubt be the one to push the envelope in […]


Forget crowed malls, limited product selections and hard to find bargain basements. Online e-commerce is sweeping traditional retail stores under the desk and driving consumers online where closeout prices are at their fingertips.   Launched as a premier online company that liquidates excess inventory through the Internet, Overstock is a virtual store that brings the outlet […]


ExxonMobil has defined and tweaked their global marketing programs to reach various minority groups with IMC strategies and promotional campaigns tailored to each segmented audience. As a global refining and supply company, ExxonMobil owns refineries in more than 25 countries and supplies petroleum products around the world, so they thrive in concentrating  their marketing efforts […]


“Design is about communication, and it takes more than pixels to communicate” – Derek Powazek, veteran website developer and user interface design expert. Web designers who think writing is not part of their job description are wrong. Text, whether it be attached to a link or a carefully crafted marketing message, is just as important, […]