Archive for the ‘brand’ Category

Much like the newspaper, traditional television spots are dying. Thanks to continued technological advancement, brands are engaging consumers through interactive web videos that can be clicked through to get more information, play games and download coupons.  Not only are users excited to test the video’s abilities, but they are spending more time with the brand. This platform is perfect […]

Standing in the grocery store checkout, I was conveniently close to a large display of candy coated products. There was no doubt that these tasty treats were strategically placed in reach of my impulse shopper mindset, but which do I choose? Upon first glance, the lucky winner that caught my eye was M&M’s Peanuts.   […]

Forget crowed malls, limited product selections and hard to find bargain basements. Online e-commerce is sweeping traditional retail stores under the desk and driving consumers online where closeout prices are at their fingertips.   Launched as a premier online company that liquidates excess inventory through the Internet, Overstock is a virtual store that brings the outlet […]

ExxonMobil has defined and tweaked their global marketing programs to reach various minority groups with IMC strategies and promotional campaigns tailored to each segmented audience. As a global refining and supply company, ExxonMobil owns refineries in more than 25 countries and supplies petroleum products around the world, so they thrive in concentrating  their marketing efforts […]

Today’s children have a tremendous ability to find, edit and manage their media experiences, and for many of them, the Internet has become a virtual playground. Advergaming, the use of Web-based games to promote popular brands and products, is reaching children faster than ever, and marketers are excited that players receive continued exposure through branded […]

Become part of the Dove Brand evaluation. I’m currently doing inventory on a popular brand to make recommendations that will build brand equity, awareness, and resonance. Please take a few minutes and answer these questions, so that I might get an accurate consumer account of the brand. Take the Dove Brand Survey now. Much apprecitation bloggers!

Brand extensions have the potential to drive market share, build awareness and more, but developing sub-brands and product lines are not always the best, or most effective, means of achieving success.   Just ten years ago in the U.K., Cosmopolitan, a women’s magazine geared toward readers interested in cosmetics, fashion and sex talk, introduced a […]