Portfolio

THINK COMMUNICATIONS, INC.

  • Eat’n Park Restaurants and SmileyCookie.com (food and beverage) – Public relations and event planning
  • Autorama World of Wheels (automotive) – Public relations and event planning
  • Philips Respironics (healthcare) – Product launches, advertising and creative
  • – Product accounts include: EasyLife nasal mask, TrueBlue nasal mask, UltraFill home oxygen cylinder system, SimplyGo portable oxygen concentrator, System One sleep therapy platform, Right Fit portfolio of tools, Patriot Pack veteran sleep therapy services, and Sleep Therapy Medical Education
  • Matthews International (manufacturing trade) – Public relations/copyediting
  • Product Evaluation Systems (chemical trade) – Public relations
  • The Trustmont Group, Inc. (financial) – Website redesign and copywriting
  • Highmark EDMC Wellness (healthcare) – Microsite redesign
  • Multiscope Document Solutions (small business) – Advertising campaign and creative
  • Gateway Travel Center (hospitality) – Outdoor advertising campaign
  • Coffee Tree Roasters (beverage) – Creative
  • Allegheny Marketing Group (research) – Website redesign
  • Think Creativity Facebook – Social media marketing
  • @ThinkCreativity Twitter – Social media marketing

EBERLY COLLEGE OF ARTS AND SCIENCES

INTEGRATED MARKETING COMMUNICATIONS CAMPAIGN American Red Cross Blood Donation Campaign

CREATIVE CONCEPTS CAMPAIGNS Martha Stewart PetKeeping Magazine and Clinique Girl

BRAND MANAGEMENT Mars Dove Chocolate Brand Audit

PUBLIC RELATIONS Walmart Sustainability, Phi Sigma Pi Media Kit, and Osher Lifelong Learning Institute Awareness Campaign

MARKET RESEARCH Chili’s Bar & Grill Telephone Questionnaire and Starbucks Focus Group Study

MOBILE MARKETING Hawaiian Punch, Curves and Betty Crocker

SALES PROMOTION Hawaiian Punch Consumer and Trade Sales Promotional Plan and Apple Rebate

DIRECT MARKETING Wonder Bar Offers Test Market and B2B Catalog & Website IMC Positioning Concept

EMERGING MEDIA wiredmedia blog and Statwiredmedia Statistics and Buzz Building Techniques

WEBSITE Bare Essentials redesigned layout

CAUSE MARKETING American Heart Association “Go Red for Women” Campaign Analysis

MULTICULTURAL MARKETING research in Asian, African American, Hispanic, Children, Gay and Lesbian markets

SPORT MARKETING, HEALTH MARKETING and VIRAL MARKETING coursework

ACADEMIC CASE STUDY Eberly College, Brand Consistancy and Interactive Media co-authored with Dr. Russell Casey

IMC CASE STUDY GEICO

SWOT ANALYSIS Frito Lay’s Dips

MEDIA PLAN Nike and Apple iPhone

IMC PROFESSOR PRAISE

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