Mmm, peanutty packaging

12Mar09

Standing in the grocery store checkout, I was conveniently close to a large display of candy coated products. There was no doubt that these tasty treats were strategically placed in reach of my impulse shopper mindset, but which do I choose? Upon first glance, the lucky winner that caught my eye was M&M’s Peanuts.   […]

Filed under: brand, Web 2.0   |  1 Comment
Tags: brand identity, brand personality, display, distribution, M&M's, package design, peanuts, spokes-character, text, Yellow