Posts Tagged ‘Facebook’

Recently, Mars-owned Skittles performed an all out social media blitz with the introduction of the latest Web 2.0 tool- a small navigation box that guides consumers through user-generated content on sites, like Facebook, Twitter, YouTube, Flickr, and Wikipedia. The brand’s out-of-the-box, fantasy meets reality personality would no doubt be the one to push the envelope in […]


Live feeds flooded the Web the day Barack Obama was sworn in as President. As viewers, both on the Mall and at their computers, participated in the most viewed event in history to date, an estimated 5.5 million people visited online news sites to catch history in action. That’s no surprise considering the amount of Internet traffic […]


Web 2.0 is a collection of various online outlets that enhance communications, information sharing, collaboration and creativity. Many companies are taking advantage of the opportunities this new phenomenon has to offer and creating real-time dialogues among online consumers through social networking, virtual worlds, podcasting, blogs and more. Social networking Web sites, like Facebook, are quickly becoming an effective media outlet in integrated marketing communications. With […]