Posts Tagged ‘Web 2.0’

Recently, Mars-owned Skittles performed an all out social media blitz with the introduction of the latest Web 2.0 tool- a small navigation box that guides consumers through user-generated content on sites, like Facebook, Twitter, YouTube, Flickr, and Wikipedia. The brand’s out-of-the-box, fantasy meets reality personality would no doubt be the one to push the envelope in […]


Web 2.0 is a collection of various online outlets that enhance communications, information sharing, collaboration and creativity. Many companies are taking advantage of the opportunities this new phenomenon has to offer and creating real-time dialogues among online consumers through social networking, virtual worlds, podcasting, blogs and more. Social networking Web sites, like Facebook, are quickly becoming an effective media outlet in integrated marketing communications. With […]