Posts Tagged ‘YouTube’

Much like the newspaper, traditional television spots are dying. Thanks to continued technological advancement, brands are engaging consumers through interactive web videos that can be clicked through to get more information, play games and download coupons.  Not only are users excited to test the video’s abilities, but they are spending more time with the brand. This platform is perfect […]


Recently, Mars-owned Skittles performed an all out social media blitz with the introduction of the latest Web 2.0 tool- a small navigation box that guides consumers through user-generated content on sites, like Facebook, Twitter, YouTube, Flickr, and Wikipedia. The brand’s out-of-the-box, fantasy meets reality personality would no doubt be the one to push the envelope in […]


Live feeds flooded the Web the day Barack Obama was sworn in as President. As viewers, both on the Mall and at their computers, participated in the most viewed event in history to date, an estimated 5.5 million people visited online news sites to catch history in action. That’s no surprise considering the amount of Internet traffic […]