Click-to-engage video

10Sep10

Much like the newspaper, traditional television spots are dying. Thanks to continued technological advancement, brands are engaging consumers through interactive web videos that can be clicked through to get more information, play games and download coupons.  Not only are users excited to test the video’s abilities, but they are spending more time with the brand. This platform is perfect for YouTubevideo campaigns, and has tremendous opportunity in viral marketing. Some brands are using it to complement commercials, like Blendtec’s “Will it blend?” interactive YouTube campaign.

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